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How Tariffs Test Market Discipline

Navigating Q1: Volatility, Tariffs, and the Cyclical Market

As we close the books on Q1 2025, investors are feeling a mix of caution, curiosity, and, for some, frustration. This quarter proved to be a master class in market volatility. Economic policy debates and the ever-looming specter of tariffs dominated headlines, leaving the markets reeling. While Q1 may have felt like a roller coaster with twists and turns that kept everyone on edge, the underlying narrative tells of caution, preparation, and the enduring truth that markets are, by nature, cyclical.

 

A Quarter of Contrasts: Slowing Growth and Sudden Sell-Offs

From the outset, Q1 was characterized by slowing growth and heightened volatility. Until February, the S&P 500 was enjoying a robust 4.5% return. However, that optimism experienced a dramatic correction mid-quarter, with the S&P 500 experiencing a sell-off that reached about -20% in a matter of weeks. While such sharp declines inevitably trigger anxiety, history reminds us that corrections are an inherent part of market cycles.

Historical data shows the S&P 500 on average experiences a decline of at least -5% about twice per year, -10% about once every 18 months, at least -15% about every 3 years, and -20% or more declines occur about once every 6 years. Investors must keep this historical context in mind. It serves as a reminder that while market downturns can be painful, they are often followed by significant recoveries if investors maintain long-term perspectives.

 

Tariffs: The Uncertainty Factor

One of the dominant themes this quarter was tariffs, especially those targeting the automobile industry. These policies grabbed headlines not only for their political significance but also for their broader implications on consumer prices. For example, new vehicle tariffs were expected to increase prices by as much as 6%.

 

How might these tariffs, along with other policy shifts, influence inflation and economic growth?

 

Most tariff-related and other economic stories can ultimately be boiled down to their effect on overall growth and their impact on inflation/interest rates. While tariffs add complexity and uncertainty to both of these, they should not be causing an overhaul to your investment strategy. Instead, they should cause you to evaluate how your investments are designed to handle volatility.

 

The Emotional Tug-of-War: Managing Investor Sentiment

Successful investing doesn’t mean sidestepping or missing market declines; it means having the ability to weather them. The psychological aspect of market volatility cannot be overstated. When markets fluctuate, investor emotions run high. Fear and panic can prompt investors to sell stocks during market declines, inadvertently solidifying losses. Investors need to accept market volatility is inevitable and it’s the price you pay for being a long-term investor.

Successful investing is less about avoiding market swings and more about preparing for them. By maintaining a cash buffer or ensuring that your overall asset allocation aligns with your long-term goals, you can feel physically and mentally prepared for any and all market selloffs. One simple yet powerful rule is to never sell out of panic. History shows that those who react emotionally by liquidating their positions during market downturns often miss out on the subsequent recoveries that have followed each past pullback.

 

Practical Advice for Weathering Market Storms

So, what can you do to stay on course during turbulent times and help prepare your portfolio for market declines? Here are some practical strategies:

 

  • Maintain a Cash Buffer: As reiterated time and again, having accessible cash is crucial. This reserve enables you to avoid selling your investments at a loss during a downturn and positions you to take advantage of opportunities when the market rebounds.
  • Stick to Your Asset Allocation: Avoid making drastic changes to your portfolio based solely on short-term market movements. Your long-term financial goals, risk tolerance, and time horizon should determine your asset allocation.
     
  • Don’t Chase Headlines: Every day brings new headlines, often distracting from the underlying economic fundamentals. Focus on the broader trends rather than getting caught up in daily noise.
  • Consider Tax Strategies: For taxable investors, volatility can be an opportunity. Explore strategies like tax loss harvesting that actively realize losses, which help you build tax assets and reduce your potential future tax liability.
  • Consult a Trusted Advisor: If market volatility is causing you undue stress, it might be time to have a conversation with a financial advisor. Professional guidance ensures that your strategy is robust enough to handle market fluctuations without compromising your long-term objectives.

Embracing the Inevitable: The Business Cycle

No matter how much we wish for stability, economic cycles are an inherent part of the market. The notion that wealth advisors, government policymakers, or market pundits can permanently eliminate downturns is a myth. Business cycles, marked by periods of growth, recession, and recovery, are intrinsic to the global economy.

Even when the news is filled with dire predictions of impending recessions or skyrocketing inflation, history teaches us that these fears may not actually come to fruition. So, instead of reacting out of panic, investors should focus on strategies that provide long-term stability and growth. This means diversifying your portfolio and being mentally prepared for the ups and downs that are part of the market cycle.

 

Final Thoughts

Q1 2025 has been a reminder that the markets are as unpredictable as they are resilient. While tariff debates, policy uncertainties, and dramatic sell-offs have all contributed to an atmosphere of uncertainty, the underlying message is one of preparation and long-term focus. The short-term noise should never overshadow the potential for long-term economic growth and an eventual market recovery.

Investors who maintain discipline, stick to a well-thought-out strategy, and remain emotionally siloed from daily fluctuations are best positioned to survive and thrive in volatile environments. Whether you’re a do-it-yourself investor or work with an advisor, the time-tested principles of diversification, liquidity management, and strategic asset allocation will always be your best defense against market storms.

To hear our team’s recap of the first quarter in the markets, check out our latest podcast:

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Nate W. Tonsager, CIPM®

Private Wealth Advisor

What comes to mind when you think of Wisconsin? Farmland? Cheese? Growing up in a small Wisconsin town, Nate can confirm that the cheese is as good as they say it is, but what shaped him most was being a part of a strong, close-knit community with a desire to help your neighbors. Nate got his first taste of the financial industry during high school...

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