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What Doesn’t Crush You Makes You Stronger…or at Least It Should

Do you remember The Mayan Calendar Apocalypse?

It’s an old saying from my Marine Corps days that was uttered, often by the new “boots”, as false motivation and bravado after a hard training evolution…”What doesn’t kill you makes you stronger.” I’m not so sure about that at age 53. But it may hold some truth as it relates to the news cycle and constant bombardment of the next bad thing.

So I went back in time and came up with the things I remember from each year that caused people to say, “I’m worried, I think we should sell out of the market until this blows over.”

2000 Y2K

2001 Anthrax

2002 West Nile virus

2003 SARS

2005 Bird Flu

2006 Ecoli outbreak

2008 The Financial Crisis

2009 Swine Flu

2012 The Mayan Calendar Apocalypse

2013 A nuclear North Korea would cause World War III

2014 Ebola virus

2015 ISIS

2016 ZIKA virus

2020 Coronavirus

However, despite all that, here’s the S&P 500 since 2000…
Total Return of the S&P 500 since Jan 2000

The truth is, there is always something out there that can cause a sell-off. The key to weathering these events is not trading in and out of the market, but instead having the proper amount of cash so that you don’t have to worry about being right or wrong or trading in and out of the market.

Keep looking forward,



What’s Next?

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David B. photo

David B. Armstrong, CFA

President & Co-Founder

Dave got into the industry when he discovered his passion for finance in his mid-20’s. He’s a combat veteran and served as an officer in the United States Marines Corps on both active duty and in the reserves, retiring at the rank of Lieutenant Colonel. While serving on active duty, Dave was unable to spend money on deployments, so he became a self-taught investor. Along with a few bucks cash as a bouncer, his investing performance grew to be good....

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