Value vs. Price

Value vs. Price

David B. Armstrong, CFA Weekly Market Commentary

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This August, I have decided to hike the John Muir Trail, about 225-miles of California’s Pacific Crest Trail.

I mention that because I’m buying gear for the trip. And it’s not cheap – in fact, the lighter the gear, the more it costs.  Since ounces equal pounds, and pounds equal pain, I’m spending up.

But I’m also looking for deals…all the time.




I’m snapping them up.  They are not damaged goods. The items are in perfect condition.  Their value is the same, it’s just that the price is lower.

A lot of times, when a stock price goes down, it does not mean that its value is diminished.

Prices go down while value remains constant.  It’s a rule that applies to hiking gear and stocks.

It’s an important lesson to keep in mind. Always.

We help our clients remember things like this.  If you are not a client of Monument and would like to be one, please reach out to us.

I have yet to cross my first pass at altitude. In fact, if successful, I will cross 10 over my journey. Up and down. Steep and flat. I will reach my destination over many days and and a lot of patient hiking.

You can reach your destination, too.

Keep looking forward,



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About the Author
David B. Armstrong, CFA

David B. Armstrong, CFA

David B. Armstrong, CFA, is a President and Co-Founder of Monument Wealth Management. Along with his role as the firm’s chief investment strategist and portfolio manager, Armstrong is viewed as an industry leader in several areas including innovative practice management, discretionary asset management, digital marketing and social media. Dave is the writer of Monument Wealth Management's weekly "Off the Wall" Financial Blog and Market Commentary, and is frequently sought after by journalists and event coordinators. Visit his full biography here.

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