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David B. Armstrong Serves As Social Media Panelist At Barron’s Conference

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Monument Wealth Management’s David B. Armstrong Serves As Social Media Panelist At Barron’s Winner’s Circle Top Independent Advisors Summit

WASHINGTON, May 16, 2012 /PRNewswire/ — Monument Wealth Management, an independent investment management and private wealth planning firm, announced that David B. Armstrong, one of its Managing Directors, recently served as a panelist at the Barron’s Winner’s Circle Top Independent Advisors Summit.  The conference is aimed at facilitating a free-flowing exchange of information, ideas and insights among top wealth managers through peer-based communication and a focus on best practices and wealth management strategies.

Held in Phoenix, Arizona from March 21 through March 23, the event is hosted by Barron’s, the leading financial media outlet.  It brings together the honorees of the publication’s “Top 100 Independent Advisors,” (an award based on assets managed, revenue and quality of practice), in addition to a select group of financial services industry executives and 400 additional top financial advisors selected by major custodial and broker-dealer firms across the nation.

Mr. Armstrong served on the panel “Navigating Social Media: Opportunities & Obstacles,” focusing on how financial advisors can best build and execute on social media strategies that directly support the growth of their practices, and serve as an integrated component of broader marketing efforts.

David B. Armstrong, summarizing his comments at this event, said, “Social media use cannot happen in a vacuum, but rather, must be driven by high quality content and integrated as part of a broader marketing strategy that incorporates both traditional as well as digital marketing tactics.  Social media vehicles today provide an unprecedented opportunity for wealth managers to establish and reinforce their credibility with clients, prospects and referral sources through thought leadership.  Opinion is the currency of social media, and wealth managers with a clear and well-informed opinion on investing, the markets and the economy will have an enormous advantage over their competitors.  Ultimately, wealth managers undertaking social media initiatives will stand or fall on the quality of the content that should underpin such efforts every step of the way.”

Mr. Armstrong concluded, “It is going to be increasingly painful for social media holdouts within our industry to maintain the status quo in the middle of what amounts to a marketing and information sharing revolution.  Regulators, broker-dealers and custodial firms all must enhance their efforts to align compliance with new technology-enabled forms of marketing and communications by wealth managers.  While the regulators catch up and further refine the rules, personal responsibility and accountability at the wealth manager’s level is critical.”

About Monument Wealth Management

Monument Wealth Management is a financial advisory and wealth management partnership that helps accomplished entrepreneurs transition to a life of long-term financial independence and wealth defined on their own terms.  Based in the Washington D.C. area, Monument Wealth Management offers clients unbiased advice, true wealth planning, advocacy and access throughout the wealth creation lifecycle.  In 2008 Monument’s four founders, all equal partners, broke away from one the nation’s largest brokerages to serve their clients in a conflict-free and unbiased environment.

Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.

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