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The game 501 (sometimes also played as 301) is simple. You throw three darts per round and your score starts at 501. Each dart you throw reduces your score by the amount you hit. If you had 486 points to start the round, and your three darts total 26 points, you’ll begin the next round with 460 points. The goal is to get all the way down to exactly 0 as quickly as possible. Now that you know the rules you can start playing the game.

Hedge funds, asset classes, benchmarks, alpha…these are all terms that Financial Advisors spew at a disturbing rate in an attempt to sound smart, win your business, and differentiate themselves from all the other standard-issue advisors out there. But confusing you into becoming a client isn’t the way a true partnership should work.

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Women do so much…I know from firsthand experience, because I’m a woman and I feel like I do a lot, if I do say so myself! When I was in my 20s, I traveled and worked thousands of hours with a Big 5 consulting firm, got married, and bought a house. I socked money away in my 401k and that was the extent of my financial planning. When I was in my 30s, I had children and dogs and cats and did a whole different kind of work, much of it unpaid.

We find the topic of behavioral finance to be at the heart of why we exist as a firm. Investing is hard. However, when you add the complex and unpredictable nature of human beings, investing becomes harder still. After all, our own behavior determines our success more than any other factor, in every area of our lives—including our wealth. Life is complex. There are lots of moving parts and it takes a lot more than just tallying up numbers to figure it out.

Index investing works – it’s just not a standalone approach. It’s a key component in a portfolio, but not a portfolio onto itself. Index investing is a passive investing technique that attempts to match the returns of a broad market index, like the S&P 500. Indexing has stood the test of time and meets several, but not all, of the core principles to successful long-term investing.

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