David B. Armstrong, CFA
President & Co-Founder


Portfolio Manager, David Armstrong Financial Advisor
“Change almost never fails because it’s too early, but because it may be too late.”Seth Godin

Dave discovered his passion for finance in his mid-20’s. Unable to spend money over several different deployments while serving on active duty in the Marine Corps, he became a self-taught investor. Dave proudly remembers his investing performance to be good enough to pay for an MBA, a new car and two years of living expenses, supplemented by a few extra bucks of cash income as a bouncer.

After serving on active duty, Dave returned home for an MBA at his alma mater, the University of South Carolina. Since he loved his MBA classes so much, he decided to then become a CFA Charterholder, because “What could possibly be more fun than spending an additional three years earning the CFA Charter?” Turns out, a lot of things, but he’s glad he got it.

Dave went on to work for several different large Wall Street firms prior to founding Monument. He admits, “I loved my first firm, Donaldson Lufkin and Jenrette, but it got acquired and the culture disappeared. If it was still around today, I imagine I’d still be there.”  It became abundantly clear to Dave that the financial services industry was drowning in a sea of sameness. He felt that real financial planning either didn’t exist or was nothing more than a mechanism to generate an asset allocation and sell firm products. Creativity was nonexistent, culture was focused on shareholder profits first, and advisors were accountable to these people called “sales managers”, not their clients.

He was unimpressed, to say the least—and also very, very bored. So, in May of 2008, he co-founded Monument Wealth Management with Dean Catino, experiencing a very real-life example of the difficulty in market timing.

Dave is a combat veteran and served as an officer in the United States Marines Corps on both active duty and in the reserves, retiring at the rank of Lieutenant Colonel. He has a never-ending supply of stories about jumping out of airplanes and directing artillery strikes. When asked what areas of the world he was sent, he loves to reply, “Everywhere you’d never spend your own money to see.” His latest adventure has been section-hiking the Pacific Crest Trail, of which he recently completed over 200 miles through the California Sierra Mountains. However, he admits this interest could end at any moment, because it was “kinda hard.” His life-long passions outside of work are dogs, cheering on his beloved Gamecocks, quoting 80’s movies, scoring under 100 off the white tees on the golf course and trying to break through 1,000 Twitter followers.

Catch him on Twitter @DavidBArmstrong and @MonumentWealth.

Thought Leadership


  • Chartered Financial Analyst (CFA) charterholder

    Awarded designation of Chartered Financial Analyst by CFA Institute

  • Lieutenant Colonel in the United States Marine Corps (Retired)

    Served on Active Duty for seven years, then in the reserves and now retired

  • Former Adjunct Professor

    Former Adjunct Professor at the American University Kogod School of Business MBA program

  • Former member of the Board of Advisors

    Former member of the Board of Advisors at the Moore School of Business at University of South Carolina

  • A Top 100 Independent Advisor in America

    Selected by Registered Rep. magazine (award based on assets under management, 2009 & 2010)

  • Goldman Sachs "10,000 Small Businesses" Scholar

    Participated in invite-only class for successful entrepreneurs around the country

  • #1 Top Ranked Barron's Speaker

    Ranked #1 Speaker by peers at Barron’s Top Advisory Teams Summit in 2015

  • Keynote Speaker at Barron's Conference

    Interviewed former SEC Commissioner in keynote at Barron’s 2019 Top Indy Conference

  • Frequent Conference Speaker

    Speaker at various industry events, including those held by: Bloomberg, LPL Financial, Barron’s, Securities Industry and Financial Markets Association, Investment Management Consultants Association® and more.

  • U.S. News & World Report Contributor

    Contributor to U.S. News & World Report‘s column, “The Smarter Investor”

  • Featured in the Press

    Interviewed by, and published in, numerous personal finance and industry publications, including:The New York Times, The Wall Street Journal, The Washington Post, CNBC.com, Financial Advisor, Research Magazine, Financial Planning, Kiplinger’s Personal Finance, Bloomberg Radio, Washingtonian and Washington Business Journal


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